Snag
Get set up

The Snag blog

Guides on missed calls, reviews, texting rules, and local SEO. Written for people who'd rather be on the job.

Texting01

Latest · October 14, 2026 · 8 min read

A2P 10DLC for Contractors: Why Your Business Texts Get Blocked

A2P 10DLC in plain English for contractors: what it is, how brand and campaign registration works, why campaigns get rejected, and how to text legally.

Read it
Local SEO02

Google Business Profile Checklist for Contractors

A plain Google Business Profile checklist for contractors: service areas, hiding your address, categories, photos, posts, and what gets you suspended.

October 14, 2026 · 7 min read

Reviews03

How to Get More Google Reviews as a Contractor (Without Breaking Google's Rules)

When to ask, what to text, how to get your Google review link, and the review rules from Google and the FTC that can get a contractor in trouble.

October 14, 2026 · 7 min read

Reviews04

How to Reply to Google Reviews: Examples for Contractors

Example replies to 5-star, 3-star, 1-star, and fake Google reviews for contractors, plus how to report a review and what never to say in public.

October 14, 2026 · 7 min read

AI05

Is an AI Receptionist Worth It for a Small Contractor?

An honest look at AI receptionists for contractors: what they do well, where they fail, call recording laws, disclosure, real vendor pricing, and when to skip.

October 14, 2026 · 6 min read

Missed calls06

Missed-Call Text-Back: How It Works and How to Set It Up

How missed call text back works for contractors, what you need to set it up, texting registration explained, DIY vs done-for-you, and mistakes to avoid.

October 14, 2026 · 7 min read

Marketing07

Seasonal Marketing Calendar for Home Service Businesses

A month-by-month home service marketing calendar with promo text, social post, and review ideas for HVAC, plumbing, roofing, pest, cleaning, and more.

October 14, 2026 · 8 min read

Missed calls08

What to Text a Customer After a Missed Call: 15 Templates for Contractors

15 missed call text templates for contractors, sorted by situation: business hours, after hours, emergencies, estimates, and follow-ups. Copy, edit, send.

October 14, 2026 · 7 min read

Tell us about your business. We'll text you today and have you live in 7 days.

Work order · New customer

By submitting, you agree we can text and call you about Snag at this number. Message and data rates may apply. Reply STOP to opt out. See our privacy policy.